Cogniss announces global nutraceutical partnership
Cogniss is today pleased to announce a commercial partnership with Metavate, the first thought-leader led consulting service to the global nutraceutical industry.
The partnership will see Metavate using the Cogniss platform to sell customised research apps and digital companion products to its global natural health clients. This forms part of a wider research package of services, designed to improve the evidence for brain, mental health, wellbeing and other health benefits of Metavate clients’ natural health products.
“I’m delighted to be partnering with such a visionary and innovative company,” said Cogniss CEO Leon Young.
“The Metavate principals are all leading experts in their respective fields and see the long-term value that our world-first platform can bring to their product offering.”
Metavate’s nutraceutical clients will be using Cogniss apps to carry out research trials, collect longitudinal data and to maximise end-user outcomes for their customers. The apps will also be used as engagement tools for lifestyle content and promotions, helping build long-term brand loyalty for Metavate’s clients.
“Our vision at Metavate is to bring the rigour and best practice of clinical trials found in the pharmaceutical industry to the natural health space” said Metavate Founder Principal Professor Con Stough.
“In Cogniss we have identified a partner with the specialised technology and expertise to facilitate this and break new ground with systematically collecting data from people in the community. We are excited about the long-term opportunities for both parties.”
Technology and Artificial Intelligence is set to play an increasing role in driving efficiencies and improved customer outcomes in the US$417B nutraceutical industry1.
“This partnership is an effective way for our Human Transformation Technology to positively impact thousands and potentially millions of lives, as well as giving us access to a new market” said Mr Young.
“Reseller partnerships form a crucial aspect of our overall global growth strategy, allowing us to establish our presence in new verticals, and this is the first of many we hope to announce.”
About Metavate
Metavate are the first thought-leader led consulting service to deliver business results for natural health companies committed to improving scientific evidence for brain, mental health, wellbeing and other health benefits of their products.
For more information visit metavate.consulting
Source: 1) Grand View Research